How to Measure the ROI of Wild Posting Advertising

Understanding Wild Posting Advertising

Wild posting advertising is an out-of-home advertising method that involves sticking posters, stickers, or flyers in unconventional locations such as street poles or park benches. It is a high-impact, low-cost advertising strategy that has become increasingly popular in recent years due to its uniqueness and effectiveness in capturing the attention of passersby.

However, measuring the return on investment (ROI) of wild posting advertising is not always straightforward. Unlike other advertising mediums such as TV or online ads, wild posting does not have a clear way of tracking audience engagement or conversions. Here are some strategies to help you measure the ROI of your wild posting campaign:

Track and Analyze Impressions

The first step in measuring the ROI of wild posting advertising is to track the number of impressions your campaign generates. Impressions refer to the number of times your poster or flyer is viewed by someone passing by. It’s crucial to get an accurate count of impressions to better understand how many people your campaign is reaching.

You can use a combination of methods to track impressions from your wild posting ads. Using geotagging and GPS tracking software, you can track the location of your posters and flyers. The number of people passing by the area within a designated time frame can then be calculated. Another method is to use QR codes or unique URLs on your posters to track clicks and measure how many people are visiting your website or other digital properties from your wild posting campaign.

Measure Brand Awareness

Brand awareness is another key metric to track the success of your wild posting campaign. This involves measuring how many people remember your brand or message after seeing your posters or flyers. You can conduct surveys or use social media monitoring tools to measure the level of brand awareness among your target audience. This information can also help you better understand your target audience and their preferences.

Conduct A/B Testing

Another way to measure the ROI of your wild posting campaign is to conduct A/B testing. This involves creating two versions of your poster or flyer and displaying them in different locations. The A/B testing can help you compare the effectiveness of the two designs and determine which one resonates better with your audience.

You can also conduct A/B testing within the same location by changing the time you display your posters. This can help you determine the best time of day to display your ads for maximum exposure.

Measure Social Media Engagement

Wild posting campaigns are generally designed to generate buzz and encourage social media sharing. It’s important to track the level of engagement your wild posting campaign generates on social media platforms to better understand the impact of your campaign on your target audience. You can use social media monitoring tools to track mentions, likes, shares and other interactions with your campaign on social media.


Measuring the ROI of wild posting advertising is not always easy, but it’s crucial for assessing the success of your campaign. By tracking impressions, measuring brand awareness, conducting A/B testing, and monitoring social media engagement, you can get a better understanding of the effectiveness of your wild posting campaign and make data-driven decisions for future campaigns. Expand your knowledge with this external content!, check out the recommended website.

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How to Measure the ROI of Wild Posting Advertising 1